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Go to the shopHot on the heels of an exclusive capsule collection for JUICE, Hood By Air is turning up the heat with a brand new drop dubbed HBA FLAMES. The four-piece collection features relaxed cuts and genderfluid silhouettes from T-shirt to long sleeve tees and hoodie, each rendered in fire flaming designs atop signature elements including box logos, double stripes on sleeves and more that...
CONTINUE READINGHood By Air is back! The iconic streetwear brand is dropping a capsule collection dedicated to all its loyal fans at JUICE. Releasing in an exclusive lilac colorway—JUICE and CLOT Founder Edison Chen’s favorite hue—the six-piece capsule collection ranges from T-shirt to long sleeve tees, hoodie and cap, all featuring relaxed cuts and genderfluid silhouettes, topped with signature box logos and iconic...
CONTINUE READINGWildly celebrated for its unapologetically countercultural perspective and finger-on-the-pulse attitude, NYC-based luxury streetwear brand Hood By Air has always been loved for its underground aesthetic that takes you from the club to the runway. Following an anticipated relaunch in 2020, the brand is back at it again, and is sending extra love this season to its loyal supporters at JUICE...
CONTINUE READINGIntroducing JUICE's rendition of fashion's boundary breaking return of Hood By Air, with the announcement of its newest release named "The Veteran" collection, reinforcing the brand's reverence as a much-loved house in fashion. The pieces encapsulate military and utilitarian style that is comfortable, stylish, unique and functional - we wanted to capture that essence and bring forth HBA's much loved...
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